Steve Harrison fires Virgin Atlantic after a client disco goes wrong | You Couldn’t Make This Crap Up

Steve Harrison, the former creative director of HTW, got more than he bargained for when he invited client Virgin Atlantic to a party at his offices in London.

HTW had already had a falling out with the brand, but in the interest of salvaging the relationship the agency agreed to host the client's annual party. Harrison was told the shindig would be over by 9.30pm, but he was sadly mistaken.

“We had three criteria for doing business," he recalled. "Will they buy good work, can we make money, and will they be nice to work with. If we could answer yes to two of those then we would probably do work for them."

Watch more episodes of You Couldn't Make This Crap Up – directed by Nicole Bosky and filmed by Tom Baker – here.

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Katie Deighton

Katie Deighton is The Drum’s senior reporter for creative and video, based in London. She produces, films, presents and edits the title’s editorial video output, including series such as Anatomy of an Ad, Creative Pursuits and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing.

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