Insight - Mobile

Insight

Understanding Google Analytics Premium

Matt Trimmer, Principal Consultant and Managing Director of ivantage takes a look at Google... Read more

Express Yourself campaign engages consumers with lingerie brand Freya

The case study outlines the integrated campaign, which aimed to increase engagement with the... Read more

B2B social media strategy gets sky-high results for world's largest passenger plane

This case study provides an insight into the B2B social media strategy implemented to drive sales... Read more

Data: a marketer's most valuable asset, or most wasted?

In this feature article, Peter Thompson, Commercial Director at customer insight specialist... Read more

Research reveals only 5% of UK brands have a positive impact on quality of life

Research by Havas Media reveals that only 5% of UK brands have a noticeable positive impact on... Read more

Study finds that smartphone rules over wallet

An international study commissioned by technology specialist Cisco has found that young... Read more

Back to the drawing board: Manchester and Salford Illustrated

The Drum takes a look at some of the work from the Manchester and Salford Illustrated exhibition,... Read more

What's the meaning of 'Like'? Research reveals insight into Facebook 'Like' button

Research by ExactTarget has revealed that brands should be careful not to overestimate the... Read more

Survey reveals marketing insight into baby brands and how Mums buy

A recent survey has revealed insights into expectant mothers’ perception of baby brands and... Read more

Creative round-up: Scottish Chamber Orchestra, Glad Creative, Ben Eine

The Drum brings you a round-up of some of the interesting creative work from recent campaigns,... Read more

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