The past few weeks have seen a variety of accounts come under review, including Diet Coke, EDF Energy and Heineken. Here we take a look... Read more
International - 08/12/2011
The Transactis Home Shopping Index comes out of figures from the Transactis customer base – all... Read more
This article provides the following insights, from the results of the study:
... Read more
This article gives an insight into the video strategy used to spread awareness of the skin cancer... Read more
This case study outlines the strategy behind Twitition: an online petition application which... Read more
Yorkshire & Humber - 02/12/2011
The campaign, which has resulted in 3200 shares on Facebook, won the Chairman’s Award at the... Read more
adiVERSE creates a cross-channel retail experience, enabling consumers to ‘virtually’ pick up shoes and get further product-related information, and then pay for their item via a tablet-based checkout. Read more
The main objective of the marketing campaign was to secure local business participation in the... Read more
Submit work to feature in The Drum magazine and online in subscriber Insight section. Contact... Read more
Elior at Imperial War Museum Duxford – where history is in the air
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Featuring Francesca Bateman, head of mobile at Carat. Aegis evolve's Mark Greenshot, and WH Smith communications planner Mark Hughes, this article provides an insight into how innovations will play a part in the future trends of retail, looking at... Read more
The article explores the various social media initiatives put in place by the partnership between... Read more
The Drum takes a look at a list of 15 hidden gems, compiled by the combined expertise of RAR, The... Read more
In this issue of The Drum, we have a special retail focus. The Drum, Carat and Synovate have named 2012 as the Year of Retail. We take a look at the future of retail in the digital age.
... Read more
The article highlights the objectives behind the implementation of the ‘Destinations’ section of... Read more
Yorkshire & Humber - 25/11/2011
In this article, we publish the case study from Geronimo, which includes:
... Read more
The article highlights how Carswell Gould created and implemented the strategy, including... Read more
The article is based around the results of a test undertaken by Greenlight. They took 1,000... Read more
