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Latest marketing and advertising news for Xaxis, including insights and opinions.

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Spotlight on Hong Kong: Bowtie, Alibaba, Adludio and Jack Morton on key trends

10 questions with... Nicolas Bidon, global chief executive of Xaxis

05 January 2019

What the media industry really thinks about the impact of AI

Entries open for The Drum Digital Trading Awards APAC: Oracle, Mindshare and more join the...

Senior marketers failing to place enough emphasis on organisation's strategic goals, research...

15 November 2017

From the age of GoT to IoT: Staying human, staying relevant

11 October 2017

Five times marketing helped change the world: Lynx, Alzheimers UK, NHS, SURF, NRDC

03 October 2017

Unilever, Starhub, Xaxis and more on restoring confidence in the ecosystem post-transparency...

04 September 2017

MGM China appoints OMD and Xaxis to launch new Macau resort

GroupM North America CEO Brian Lesser leaves agency for AT&T

Fabulous female f+ckups: leaders and entrepreneurs in Singapore explain why it’s ok to get...

IAB SG Rolling Heavies: Mplatform's Michel De Rijk on Linkedin etiquette, leadership skills...

UK and France lead Europe in harnessing audience data for digital ad campaigns

How GrabBike is using adtech to change social perception around driving careers

28 February 2017

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Xaxis global president on AI and why he made the leap into programmatic from Yahoo

31 January 2017

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How marketers can improve the consumer journey: Top 5 takeaways

27 January 2017

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Reach and relevancy matters: how major brands are tackling consumer data

26 January 2017

John Wittesaele rejoins Xaxis as president EMEA

24 January 2017

Xaxis makes Arshan Saha APAC president as Michel de Rijk moves to [m]Platform role

24 January 2017

Xaxis names Nicolas Bidon as global president amid wider GroupM shakeup

07 December 2016

Every company that profits from the internet should have a concept of ethics, says AppNexus...

01 December 2016

GroupM unveils [m]Platform with former Xaxis chief Brian Gleason as global CEO of new unit

29 November 2016

Blis Golden Shaker 2016: Team Xaxis takes the competition to Verbier

10 November 2016

WPP’s Xaxis to buy sales house Triad Retail Media

13 October 2016

Trading desk for creative: Wunderman's Caspar Schlickum on his mission to fuse creative and...

How programmatic salespeople learn programmatic

How China became the world’s e-commerce king

Xaxis confirms Nicolas Bidon as EMEA lead

Xaxis EMEA CEO Caspar Schlickum departs for Wunderman APAC role

The dawn of programmable marketing: a look inside Xaxis’ Co-Pilot initiative

The Drum’s Digital Trading Awards 2016: Vote now to decide the Digital Trading Leader of the...

Sir Martin Sorrell: ‘the definition of creativity needs to change – we’re not in the advertising...

Sir Martin Sorrell backs WPP’s Xaxis to smash the walled garden era of ad tech

Confidence increases in native, but creative still a problem

How brands can nurture creativity in a programmatic world

Directing data – Delivering the holy grail of right message, right time and right place