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Categories Marketing Agencies Creative Media Sustainability Technology

TV Media Planning

How people consume video is changing rapidly. The jobs of audio visual (AV) buyers and TV planners continue to blur as TV adopts digital practices. AV teams now have to upskill and add specialisms, at pace, to understand the ups and downs of these burgeoning channels. There are more platforms than ever to master.

Fans watching sports

28 Mar 2023

4 min read
How live sports is changing the new TV landscape
Opinion
Guy pressing buttons on remote control in front of Netflix screen

15 Mar 2023

4 min read
Netflix’s adtech dilemma: build, buy or partner up?
Opinion
TV on console in living room with Disney Plus screen on display

09 Feb 2023

5 min read
How connected TV advertising can avoid the fate of display
Opinion
Old school TV

30 Jan 2023

6 min read
TV advertising isn’t dead – it just needs more effective strategies
Opinion
The European Addressable Media Initiative has outlined a series of recommendations to drive growth in addressable advertising

09 Dec 2022

6 min read

Sponsored

Delivering cross media measurement tools for the addressable age
Promoted
tV cuts

21 Nov 2022

4 min read
67% of advertisers plan cuts to TV spend: mass retreat or simply a ‘rebalancing’?
economy
Friends

16 Nov 2022

4 min read
Broadcasters finally prove that ad campaigns across linear and BVOD are more effective
TV Media Planning
IAB

01 Nov 2022

4 min read
Has the threat of media inflation been overstated?
Opinion
snail

26 Oct 2022

4 min read
British ad spend growth will slow to a snail’s pace in 2023
Ad spend

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024