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Latest marketing and advertising news for mobile advertising, including insights and opinions.

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Why marketers need to think like gamers when trying to understand mobile advertising

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Taking advantage of the mobile gaming powerhouse

Brands are benefiting as mobile gaming explode in Vietnam

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Gaming is the big missed opportunity in mobile advertising

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Mobile ad fraud took a $2.3bn toll on marketers in the first half of 2019

Rage against the bots: how should marketers keep increasing mobile ad fraud at bay in Asia...

EE and Mars first brands to test Snap Commercials

5 reasons why messaging apps need to be part of your mobile advertising arsenal

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Mobile gaming on the go

mobile advertising

Meet The Drum Mobile Awards 2019 judges: IAB UK, Eurotunnel, Essence, Transmute

mobile advertising

In China, 2019 will be the year of mobile... advertising, that is

Plugging the app gap: why it is time to unite behind ads.txt’s mobile manoeuvres

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Video: telling more than just a story on mobile

mobile advertising

LoopMe wins $17m of investor backing

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Mobile performance marketing KPIs guide: WeQ

Entertainment marketing: movies, TV, music and gaming

The rise and rise of mobile games in Asia: how marketers can up their game

Learnings from Japan’s mobile market

mobile advertising

InMobi launches programmatic exchange in Asia Pacific to accelerate mobile spend

mobile advertising

Ryan Reynolds, 'performance marketer' joins Peak Games ‘first-ever' mobile ad campaign

Australian digital ad revenues hit $2.1bn buoyed by mobile and video

'Mobile is a thing you do, not something you consume': power of mobile as a storytelling medium

mobile advertising

Mozoo UK confirms liquidation proceedings amid the widely anticipated 'adtech contraction'

E-commerce and social are taking over as the key search engines in China

mobile advertising

Majority of advertising and media professionals find digital advertising research studies 'inadequate'

FC Barcelona readies itself for Real Madrid showdown with interactive mobile experience ahead...

Optimising TVCs for mobile in Asia Pacific, the Facebook Creative Shop way

How publishers and platforms are dealing with the continuing rise of adblockers in Asia Pacific

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Joining the dots around the consumer: The future of mobile location data

Mobile and video lead the charge as digital ad spend hits new record

Mobile commerce more popular among users in Asia Pacific than in other regions, according to...

Tencent's focus on entertainment and gaming drives 61% surge in Q3 revenues

Uber’s lessons on being digital-first in marketing: design for digital

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How location data can bridge the digital and offline gap

Lawsuits are not a tool to solve ad fraud, it is a last resort, says Appsflyer Asia vice president

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Location-based advertising: the opportunity behind the hype

UK FMCG mobile ad spend set to swell this year despite efficiency drive from household names