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Latest marketing and advertising news for mobile advertising, including insights and opinions.

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Why marketers need to think like gamers when trying to understand mobile advertising

23 September 2020

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Taking advantage of the mobile gaming powerhouse

07 October 2019

Brands are benefiting as mobile gaming explode in Vietnam

04 October 2019

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Gaming is the big missed opportunity in mobile advertising

23 September 2019

mobile advertising

Mobile ad fraud took a $2.3bn toll on marketers in the first half of 2019

31 July 2019

Rage against the bots: how should marketers keep increasing mobile ad fraud at bay in Asia...

28 June 2019

EE and Mars first brands to test Snap Commercials

20 March 2019

5 reasons why messaging apps need to be part of your mobile advertising arsenal

20 March 2019

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Mobile gaming on the go

19 March 2019

mobile advertising

Meet The Drum Mobile Awards 2019 judges: IAB UK, Eurotunnel, Essence, Transmute

25 January 2019

mobile advertising

In China, 2019 will be the year of mobile... advertising, that is

24 December 2018

Plugging the app gap: why it is time to unite behind ads.txt’s mobile manoeuvres

28 November 2018

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Video: telling more than just a story on mobile

01 November 2018

mobile advertising

LoopMe wins $17m of investor backing

29 October 2018

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Mobile performance marketing KPIs guide: WeQ

11 September 2018

Entertainment marketing: movies, TV, music and gaming

The rise and rise of mobile games in Asia: how marketers can up their game

10 September 2018

Learnings from Japan’s mobile market

23 August 2018

mobile advertising

InMobi launches programmatic exchange in Asia Pacific to accelerate mobile spend

25 July 2018

mobile advertising

Ryan Reynolds, 'performance marketer' joins Peak Games ‘first-ever' mobile ad campaign

24 July 2018

Australian digital ad revenues hit $2.1bn buoyed by mobile and video

31 May 2018

'Mobile is a thing you do, not something you consume': power of mobile as a storytelling medium

06 February 2018

mobile advertising

Mozoo UK confirms liquidation proceedings amid the widely anticipated 'adtech contraction'

02 February 2018

E-commerce and social are taking over as the key search engines in China

25 January 2018

mobile advertising

Majority of advertising and media professionals find digital advertising research studies 'inadequate'

22 January 2018

FC Barcelona readies itself for Real Madrid showdown with interactive mobile experience ahead...

23 December 2017

Optimising TVCs for mobile in Asia Pacific, the Facebook Creative Shop way

20 December 2017

How publishers and platforms are dealing with the continuing rise of adblockers in Asia Pacific

18 December 2017

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Joining the dots around the consumer: The future of mobile location data

06 December 2017

Mobile and video lead the charge as digital ad spend hits new record

24 November 2017

Mobile commerce more popular among users in Asia Pacific than in other regions, according to...

24 November 2017

Tencent's focus on entertainment and gaming drives 61% surge in Q3 revenues

20 November 2017

Uber’s lessons on being digital-first in marketing: design for digital

10 November 2017

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How location data can bridge the digital and offline gap

08 November 2017

Lawsuits are not a tool to solve ad fraud, it is a last resort, says Appsflyer Asia vice president

06 October 2017

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Location-based advertising: the opportunity behind the hype

11 September 2017

UK FMCG mobile ad spend set to swell this year despite efficiency drive from household names

30 August 2017

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