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Categories Marketing Agencies Creative Media Sustainability Technology

Mike Ashley

Sports Direct’s rep has suffered in recent years, according to YouGov

10 Aug 2021

3 min read
YouGov data: has Mike Ashley permanently paralyzed Sports Direct’s brand reputation?
research
House of Fraser at Christmas

19 Aug 2018

2 min read
House of Fraser collapse to leave Mulberry, Gucci, Prada and more millions out of pocket
house of fraser
Sports direct

20 Jul 2017

2 min read
Mike Ashley reputation hurts Sports Direct as profits plummet 60%, claims study
sports direct
Sports Direct

09 Jan 2017

1 min read
Sports Direct mulls the sale of 28 brands to focus on upmarket labels
sports direct
sports direct

20 Sep 2016

5 min read
Sports Direct’s Mike Ashley: ‘Our push to become a better brand will never stop’
sports direct

16 Aug 2016

2 min read
Sports Direct to back pay workers after years of underpaying them
sports direct
Sports direct

22 Jul 2016

4 min read
MPs will “hold Mike Ashley's feet to the fire” after shocking practices at Sports Direct...
sports direct
Mike Ashley, Sports Direct

06 Jun 2016

2 min read
Mike Ashley to go before MPs to mount Sports Direct defence
sports direct

22 Mar 2016

2 min read
Sports Direct boss Mike Ashley admits brand is in trouble and regrets Newcastle buy
newcastle united

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