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innovation

Latest marketing and advertising news for innovation, including insights and opinions.

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How beer ads are changing to suit modern drinkers' tastes

The Drum Network

Big Radical's dinner date: a taste of the future, based on tradition

Tomorrow is too late: IBM iX launch new initiative

27 February 2019

The Drum Predictions 2019: the year of Amazon, influencers, data, and privacy

04 February 2019

The Drum Network

The proliferation of artificial intelligence in 2019 could lead to a new talent gap

29 January 2019

The Drum Predictions 2019 on privacy, trust, voice and people: 'the year for actions, not words'...

24 January 2019

Tom Goodwin: what a skeptic thinks you can learn from CES

11 January 2019

Kevin Chesters: Everything changes while everything remains the same

09 January 2019

‘84% of CMOs believe their business model is under threat’

21 December 2018

72% of business leaders say incumbents, not start-ups are leading disruption in their industry...

20 December 2018

How China’s leading online entertainment service iQIYI is pushing innovation

12 December 2018

What Spiders and Dutch Masters can teach us about Innovation

03 December 2018

If open platforms are beating tech’s walled gardens, what does this mean for marketing?

24 October 2018

Honestbee launches ‘tech-enabled multi-sensory’ supermarket in Singapore

16 October 2018

The Drum Presents: Tom Ollerton talks to Craig Hepburn, digital transformation director for...

29 September 2018

The Drum Presents: Tom Ollerton talks to Nicole Yershon, founder of NY Collective & LabForHire&Co...

22 September 2018

Nicola Mendelsohn: Dmexco reminds us that privacy and innovation can go hand-in-hand

17 September 2018

The Drum Presents: Tom Ollerton talks to Penny Parnell, Not on the High Street's creative leader

01 September 2018

Diageo on understanding human behaviours to build winning innovation

The Drum Presents: Tom Ollerton talks to Dave Birss and Patrick Collister

Tesco Labs head Angela Maurer exits supermarket after 18 years

BBC secures Glasgow innovation hub to tackle broadcaster futureproofing and design

The Drum Network

Four trends coming out of China and why they matter

Garrett Ilg, Adobe's president of EMEA on the affect of tech on creativity, AI & brand in-housing...

Is China’s creative industry failing to keep pace with its thriving technology sector?

'The Ferrari in the garage': why a cultural divide can support in-house brand innovation

Coty unveils AR mirror that's activated when shoppers pick up a lipstick

Why agencies must make room for innovation

The big why: 5 takeaways from the Andys Facebook Live jury room

Telegraph seeks broader, younger readership with 'significant' investment in tech coverage

Why former Havas chief David Jones invested in Bafta-winning agency Gravity Road

'We need more friction in marketing': Dr Kate Stone at The Drum Speakeasy in Austin with Karmarama

Finalists for The Drum Search Awards 2018 announced

Sixth Innovation Stories line-up will explore work from brands such as Virgin, Santander &...

Mondelēz's new global technical centre in Singapore to focus on innovation and talent

01 February 2018

Singapore Airlines embarks on digital transformation drive as it seeks to remain a preferred...

29 January 2018