Categories Marketing Agencies Creative Media Sustainability Technology

Effectiveness

Uncommon Creative Studio’s REAL work and Tom Birt’s horribly fake work that we should 100% not appreciate or celebrate

09 Apr 2024

9 min read
Are ‘fake ads’ helping or hindering the advertising industry?
Opinion
An earned smile from son to father

04 Apr 2024

7 min read
Emotions are not just an advertising tool. They are the entire toolbox
Opinion
People point at a laptop screen

07 Feb 2024

5 min read
Effective measurement should propel brands forward – not hold them back
The Drum Network
A twirled-up tape measure on a yellow background

24 Nov 2023

6 min read
Congrats on a great brand experience – but do you know if it really worked?
The Drum Network
A city, appearing upside down through a lens

14 Nov 2023

5 min read
How mastering the power of foresight can help marketers to plan more effectively
The Drum Network
Fiat - 03

07 Jul 2023

5 min read
Creative effectiveness matters and these 20 agencies are endorsed by clients for it
The Drum Recommends
IPA's Janet Hull

24 May 2023

8 min read
Retiring IPA effectiveness pioneer Janet Hull on her battle to prove marketing’s worth
Opinion
How agencies can supercharge creative effectiveness for clients through data, tech & teams

19 May 2022

8 min read

Sponsored

WPP, OMG, VMLY&R, Iris & Braze discuss the golden trio of creative effectiveness
Promoted
Sauvage

23 Mar 2022

5 min read
Why perfume ads are leaving a bad smell with audiences
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024