The Drum Awards Festival - Creativity

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A buttercup flower, held by a pair of hands

26 Oct 2023

5 min read
Why brand values belong outside of the marketing department and in HR’s hands
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The TikTok logo, lit by a ring light

26 Oct 2023

4 min read
Google and TikTok: Could a partnership between the two ‘search engines’ benefit both?
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A shopper parting a rail of clothing, like a curtain

25 Oct 2023

6 min read
How can marketers continue to find value in fast fashion?
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A cup of coffee and a cup of milk, each on the opposite-colored background, as in a yin-and-yang symbol

25 Oct 2023

5 min read
Blurred boundaries: The disappearing divide between internal and external audiences
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A cute piggy bank, against a white background

24 Oct 2023

5 min read
To prove effectiveness in an uncertain world, marketers must learn CFOs’ language
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A woman with a camera

24 Oct 2023

5 min read
Uncharted territories: The overlooked demographic of Gen Z British Muslim travelers
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Fans at a festival, under a shower of paper money

23 Oct 2023

5 min read
The 2023 Fan Intelligence Index: How YouTube mastered fan attraction
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A stylized version of the Meta logo and various Meta apps

23 Oct 2023

4 min read
As Meta moves to ‘consent-based’ ads in the EU, advertisers must focus on trust
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Three primary-color plastic monkeys, held aloft to the sky, holding hands, full of joy

20 Oct 2023

6 min read
The power of brand communities: How to win brand loyalty through 2-way relationships
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A surveillance camera set into a wall, up close

19 Oct 2023

6 min read
Are we quiet quitting on privacy? What Threads says about privacy and passivity
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A sign in a shop window saying "we're open"

18 Oct 2023

4 min read
The role of digital in hospitality’s toughest hour: 4 lessons for uncertain times
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Lego Batman and Superman, enjoying Lego icecreams

17 Oct 2023

5 min read
Marketing’s new playbook: how Netflix, the NBA and Lego are embracing change
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A doctor's arms, holding a stethoscope

16 Oct 2023

4 min read
B2B buyers have spoken: Brands must build on awareness with memorable experiences
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A luxury mall

16 Oct 2023

5 min read
The luxury experience: How high-end brands moved from things to feelings
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A wooden signpost against a gradient sunset

13 Oct 2023

5 min read
Marketers, don’t expect the pace of change to slow down anytime soon
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A man standing on a jetty, looking out over a still lake, with a Fincher-esque composition

12 Oct 2023

5 min read
Musicians like NF show us how to address mental health through art and world building
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Two people, toasting with glass bottles of Coke

12 Oct 2023

5 min read
Selling the experience: Why, for Coca-Cola and Adobe, product marketing is not enough
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A robotic hand, reaching out to the camera

11 Oct 2023

5 min read
Ethics in AI: Is more regulation needed to make the space safe for brands?
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