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Latest marketing and advertising news for disney, including insights and opinions.

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The Mouse Strikes Back: Disney counters Comcast’s offer for Fox with $71bn cash-stock bid

Disney partners OmniVirt to showcase Aladdin musical through 360 video advertising campaign

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YouTube Re:View - Gorillaz join forces with Jack Black & Ronaldo recreates infamous airport...

Has the 'Barr' just been raised in brand safety?

Disney and StarHub collaborate to deliver entertainment to Singapore fans

Disney and The FA target parents in ongoing drive to get more girls involved in football

TV Ad Spend Weekly: Walt Disney rides the ‘Panther’ wave, adding a new ‘Wrinkle’ to movie conversations

Accenture named founding member of Disney’s innovation hub StudioLAB

Twitter CEO Jack Dorsey downplays acquisition rumours

14 February 2018

Alibaba inks deal with Buena Vista Internation to release Disney content on Youku

12 February 2018

How Marvel's Black Panther marketing campaign married movie and movement

09 February 2018

Marvel’s Black Panther hitches a ride on a Lexus in Super Bowl slot

26 January 2018

Twitch secures exclusive content from Disney Digital Network’s top creators as YouTube payment...

18 January 2018

How the Disney empire rallied brands for yet another Star Wars with The Last Jedi

14 December 2017

Disney close to snaring $60bn Fox in mass media consolidation

13 December 2017

Disney to ditch dad stereotypes in movies & marketing as it urges other brands to follow suit

04 December 2017

Fox reportedly enters into film & TV sale talks with Disney

07 November 2017

Longtime Disney animator Glen Keane on surprise in storytelling

25 October 2017

New Star Wars and Marvel content to feature as part of Disney Digital Network EMEA roll out...

14 September 2017

Disney announces return of 'The Micky Mouse Club' as a digital exclusive

09 September 2017

Spotify hires Disney’s Courtney Holt to lead video and podcasting division

06 September 2017

Don't let fame go to your head – leader from The Drum's latest print issue

Prop master and 20-year Hollywood vet Scott Bauer on great storytelling

More than one-third of millennials say they’ll subscribe to Disney’s streaming service

Disney channels the power of princesses for UN's Girl Up initiative

Star Wars' Mark Hamill and Rian Johnson urge fans to evade the movie's marketing

Can Netflix chill as Disney goes it alone?

Disney cuts ties with Netflix under plans to go it alone

Twitter, Disney, Microsoft and Ogilvy & Mather to judge The Drum Social Buzz Awards 2017

Disney and Lenovo reveal augmented reality games including Star Wars holochess

Disney teams with the FA and sets goal to encourage more girls to play football

Line mobile game Disney Tsum Tsum earns $1bn

Disney sees shares jump almost 2% following Verizon takeover rumors

A pair of monster siblings duke it out in ad for Honda Odyssey minivan

Formula E seals Cars 3 deal with Disney to ‘engage the next generation of sports fans’

Spotify and Disney generate retro playlists with Guardians of the Galaxy Vol. 2 ad hub

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