Skip to content

disney

Latest marketing and advertising news for disney, including insights and opinions.

Never miss a beat, sign up to your newsletter

Marvel’s Black Panther hitches a ride on a Lexus in Super Bowl slot

26 January 2018

Twitch secures exclusive content from Disney Digital Network’s top creators as YouTube payment...

18 January 2018

How the Disney empire rallied brands for yet another Star Wars with The Last Jedi

14 December 2017

Disney close to snaring $60bn Fox in mass media consolidation

13 December 2017

Disney to ditch dad stereotypes in movies & marketing as it urges other brands to follow suit

04 December 2017

Fox reportedly enters into film & TV sale talks with Disney

07 November 2017

Longtime Disney animator Glen Keane on surprise in storytelling

25 October 2017

New Star Wars and Marvel content to feature as part of Disney Digital Network EMEA roll out...

14 September 2017

Disney announces return of 'The Micky Mouse Club' as a digital exclusive

09 September 2017

Spotify hires Disney’s Courtney Holt to lead video and podcasting division

06 September 2017

Don't let fame go to your head – leader from The Drum's latest print issue

Prop master and 20-year Hollywood vet Scott Bauer on great storytelling

More than one-third of millennials say they’ll subscribe to Disney’s streaming service

Disney channels the power of princesses for UN's Girl Up initiative

Star Wars' Mark Hamill and Rian Johnson urge fans to evade the movie's marketing

Can Netflix chill as Disney goes it alone?

Disney cuts ties with Netflix under plans to go it alone

Twitter, Disney, Microsoft and Ogilvy & Mather to judge The Drum Social Buzz Awards 2017

Disney and Lenovo reveal augmented reality games including Star Wars holochess

Disney teams with the FA and sets goal to encourage more girls to play football

Line mobile game Disney Tsum Tsum earns $1bn

Disney sees shares jump almost 2% following Verizon takeover rumors

A pair of monster siblings duke it out in ad for Honda Odyssey minivan

Formula E seals Cars 3 deal with Disney to ‘engage the next generation of sports fans’

Spotify and Disney generate retro playlists with Guardians of the Galaxy Vol. 2 ad hub

Kobe Bryant talks storytelling and his film ‘Dear Basketball’ at Tribeca Film Festival

Star Wars awakens with The Last Jedi poster and trailer reveal

Singapore to play host for Disney-themed events as part of a three-year deal

Hot off the press movie posters: Guardians, Spider-Man, Alien, King Arthur, IT and more

The Drum Network

Defining brand storytelling using the hero’s journey

Sony reveals Spider-Man: Homecoming trailer to market what could be its last Marvel crossover

Disney channels the Force with another 15 years of Star Wars films

The Boss Baby airs tailored parody trailer at Beauty and the Beast theatrical showings

Google Home Beauty and the Beast reminder sparks accusations of an ad invasion

Disney wants to bring to life its galaxy of characters using AI and robotics

How Marvel is championing ads on its TV and movie output to entice fans to comic book stores

Previous Next page