Categories Marketing Agencies Creative Media Sustainability Technology

Digital Marketing

Digital Marketing is an essential marketing strategy for brands, arguably the most important in such a digitized world.

We explore how brands are creating their digital marketing strategies to drive brand awareness and lead generation through their digital channels. Discover how digital marketing offers a new, more effective way of reaching audiences anywhere, anytime.

Outbrain's Captivate event - Focusing on the importance of attention metrics

13 Nov 2023

5 min read

Sponsored

The media battleground: linking attention metrics to business outcomes
Promoted
Meta panel at AWNY

31 Oct 2023

6 min read

Sponsored

AI won’t take your job; it’ll help you do it better. Here’s how.
Promoted
Leaders from Kantar, General Mills, Three UK and System 1 discuss reinventing creativity for a distracted world at Outbrain's Captivate event in London

26 Oct 2023

7 min read

Sponsored

Made you look: how brands can be attention magnets in a distracted world
Promoted
A stylized version of the Meta logo and various Meta apps

23 Oct 2023

4 min read
As Meta moves to ‘consent-based’ ads in the EU, advertisers must focus on trust
The Drum Network
A sign in a shop window saying "we're open"

18 Oct 2023

4 min read
The role of digital in hospitality’s toughest hour: 4 lessons for uncertain times
The Drum Network
Roses, up close, and painted all the colors of the rainbow

29 Sep 2023

5 min read
How digitization and biddable media changed everything for advertisers
The Drum Network
Explaining

20 Sep 2023

5 min read
The Sisyphean struggle of being an explainer in 2023 is causing burn-out
Opinion
Contentful Image

20 Sep 2023

4 min read

Sponsored

A marketer’s guide to composable content: what you need to know
Promoted
A small boat, at sea

14 Sep 2023

5 min read
Lost in a sea of ad tech? Here’s how to pick your partners across the funnel
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024