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Latest marketing and advertising news for Better Together, including insights and opinions.

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Scottish Independence Referendum

Scrapped ads lampooning Alex Salmond and SNP Scottish independence campaign unearthed

The Drum's New Year Honours: Political and PR triumphs and disasters – from the Yes campaign...

A lesson from Scotland's referendum: You can't rely on social media to gauge public opinion

Better Together to win Scottish Independence Referendum according to PRCA lobbyist poll

Better Together

Infographic: UK big business media bias pays off for Better Together according to latest Scottish...

Scottish Independence Referendum

Yes Scotland campaign has more fans than Better Together on Facebook – but lower engagement...

Outdoor Advertising

Yes and No indyref campaigners turn to outdoor advertising to target undecided voters

Better Together

Yes campaigners attack Better Together 'family' poster appeal as indyref battle heats up

Style Versus Substance? - A critique of the latest Better Together and Yes Campaign ads for...

Better Together

'Sexist' Better Together's undecided women voter ad sees ridicule and meme backlash on Twitter

Better Together

Scottish business leaders voice independence doubts

Better Together

Scots Better Together campaign red-faced after TV ad blunder featuring BNP tweeter

Scottish Independence Referendum

Scots Better Together campaign removes blog post after writer's 'unacceptable' BNP tweets cause...

marketing society

Marketers still unclear on what potential impact Scottish Independence referendum may have...

electoral commission

The Electoral Commission turns to DLKW Lowe for 'Unmissable' Scottish independence referendum...

Better Together

Whisky giant William Grant and Sons raises a glass to Better Together campaign

Better Together

Scottish anti-independence campaign Better Together changes name to No Thanks for final stages

Better Together

Better Together selects M&C Saatchi for Scottish independence referendum campaign

Odeon, Cineworld and Vue announce blanket ban on independence debate ads

VisitScotland & STV among latest organisations to quit the Confederation of British Industry...

Yes Scotland senior staff email account hacked

Better Together

National Collective blog says it "will not be bullied" by threats of legal action after publishing...

Better Together

Zeitgeist, Republic of Media and Blue State Digital confirmed as marketing agencies behind...

Better Together

Anti-Scottish independence campaign Better Together brings in Barack Obama's presidential election...

MacB water branding usurped for independence debate