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Agency models

The marketing agency model has continued to evolve, leaving the traditional agency model for dead. As a result, a less-hierarchical, more scalable and flexible model has taken its place. Discover how agencies have been forced to scramble and adapt in order to keep clients satisfied and continue to make money.

Cutting through the hype:

14 Nov 2023

6 min read

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Cutting through the hype: industry trends and how brands & agencies are responding
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10 Nov 2023

4 min read
After a new e-commerce partner? Here are 15 agencies endorsed by marketers
The Drum Recommends
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10 Nov 2023

7 min read
Who wins when ad agency networks go into consolidation mode?
Mergers and acquisitions
'The World Needs More Santas' Coca-Cola 2023 Christmas campaign

10 Nov 2023

5 min read
WPP Open X opens up on Coca-Cola partnership, which is fizzing away nicely after 2 years
Coca-Cola
s4 capital logo
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09 Nov 2023

6 min read
Job losses indicate S4 Capital ‘not a business that can say it’s growing’
financial results
diandra imagination
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08 Nov 2023

4 min read
What does an experiential designer actually do? Imagination’s Diandra Elmira explains
Opinion
AI

07 Nov 2023

5 min read
AI Safety Summit: what marketers need to know
Opinion
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07 Nov 2023

8 min read
Arguing for ad spend doesn’t have to be an uphill struggle. Here are 12 fresh approaches
How do you solve a problem like...
Mark Penn
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03 Nov 2023

4 min read
Stagwell’s Mark Penn says job cuts now over as US growth falls at holding company
financial results

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024