The acceptance of new tools for measuring media effectiveness, the activation of new media strategies, a boom in retail media and the move towards developing new first-party data strategies in light of the cookie-less world were all key themes for...
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For The Drum’s food & drink focus week, Jonny Davis of Allied Global Marketing looks into what the booze brands are doing to...
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In the latest installment of our series demystifying the industry’s many job titles, Amit Deshpande – chief marketing science officer at Omnicom agency Rapp – unpacks his role.
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We compile some top advice from new business experts about best – and worst – pitching practices.
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Watch below as The Drum heads to the offices of Amplify and VML to officially hand over the prestigious titles.
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Continuing our series profiling some of the ad industry’s finest creatives, we catch up with Nathalie Gordon, who was last month named creative partner at Havas London, to talk celebs, heroes, the work that made her and what...
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The right mascot can embody the spirit of a brand, but even the most iconic must keep pace with the times.
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Tighter budgets and tougher trading conditions for some advertisers have led to an increase in poor pitching performance over the last year.
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Goldilocks wouldn't have worried that AI was too hot or too cold, says Simon Collister of Unlimited. When it comes to best using the...
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After some long nights crunching the numbers, System1’s Andrew Tindall reveals that Super Bowl LVIII had some of the least...
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