Agencies are using AI to bring consumer data to life as aggregate personas and simulated focus groups.
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Whisky’s gone stale. Denomination London’s Bronwen Westrip thinks it must learn from markets she thinks it inspired....
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As part of The Drum’s Food & Drink Focus, Elvis’s Camilla Yates takes us through recent research that explains how...
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For The Drum’s food & drink focus week, VaynerMedia’s Louise Lomax argues that clean eating is far more than a trend ...
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Consumer fads can allow new businesses to grow, but they can take smaller brands with them when shopping habits inevitably change. We ask agency experts how you can plan for the long term.
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A recent experiment by AI firm Pencil suggests advertising writers may need to watch their backs.
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For The Drum’s focus week on food & drink, DRPG’s Dale Parmenter takes stock of the frustratingly complex reality of...
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For The Drum’s food & drink focus week, TRO’s Charlie Li puzzles out how the titans in the industry can match the social...
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iCrossing’s Edouard Payne and Theodora Tang (senior data & analytics analyst) look ahead to a year of rapid change in data...
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Kerv Interactive’s Marika Roque has been at the forefront of AI innovation in advertising; she reveals the biggest...
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