The Drum Awards for Marketing - Extended Deadline

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BRING THE FUTURE INTO FOCUS

CUSTOMER RETENTION IN PARTNERSHIP WITH Braze

The keys to stronger customer retention in 2021

Acquisition may get all the glory, but retention does the heavy lifting. Research has found that brands that keep just 5% more customers see up to a 95% increase in profits. In this session, customer...

Warrick Godfrey

vice president, Industry Solutions, Braze

Cameron Clarke

editor, The Drum

Claire Overstall

SVP, global head of customer, The Economist

Bring the future
into focus

Put down the crystal ball. Get real predictions from qualified experts, whose global insights we've condensed into easily digestible sessions. Start your 2021 with a curated selection of short, sharp discussions, each packed with fresh ideas and practical tips on customer experience, purposeful marketing, customer retention, brand safety, CTV, OTT and more.

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