The Drum Awards for Marketing - Extended Deadline

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CUSTOMER RETENTION

The keys to stronger customer retention in 2021

IN PARTNERSHIP WITH

Acquisition may get all the glory, but retention does the heavy lifting. Research has found that brands that keep just 5% more customers see up to a 95% increase in profits. In this session, customer engagement specialists Braze and The Economist will help you discover what it takes to develop a great customer retention strategy in 2021.

Event has finished for the day. All content will be on demand from tomorrow.

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Featuring

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CUSTOMER EXPERIENCE

Re-building better: how to become an experience business

In partnership with Accenture Interactive

CUSTOMER EXPERIENCE

Who will own the customer in 2021?

In partnership with HubSpot

GAMING AND ENTERTAINMENT

Gamers are not who brands think they are

In partnership with Activision

PURPOSEFUL MARKETING

So your brand has been ‘cancelled’ – what now?

In partnership with Porter Novelli

CTV AND OTT

How to get the most from your connected TV buys in 2021

In partnership with DoubleVerify

CTV AND OTT

Lessons from 2020: Continuing to drive campaign performance in 2021

In partnership with DoubleVerify

CUSTOMER RETENTION

How can marketers get personalisation right in 2021

In partnership with Cheetah Digital