CTV AND OTT

How to get the most from your connected TV buys in 2021

IN PARTNERSHIP WITH

Over the past 12 months, consumption habits haven't just surged, they've fundamentally shifted. In particular, Connected TV (CTV) represents one of the biggest opportunities in advertising today. The appeal of CTV to advertisers is clear when one considers the fast growth of its audiences, the measurability of digital video, and the appeal of sight, sound and motion on the living room’s biggest screen.

All this, and more, provides a significant opportunity for advertisers, but it also raises a lot of challenges and conjecture, as well as demanding a razor-sharp approach to the channel. Advertisers want to know that their media investment is protected, and they want to be able to evaluate its efficacy in the same manner that they do other digital media channels.

In this panel, DoubleVerify and Channel 4 will discuss how brands can protect their inventory in new emerging channels like CTV in order to maximize campaign performance.