PURPOSEFUL MARKETING

So your brand has been ‘cancelled’ – what now?

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Whether cancel culture is good for society or a harsh disavowal inflicted too quickly is a hotly debated topic, but good, bad or ugly, it's here to stay in 2021, and brands must learn how to navigate this new norm before one misstep puts them in a social media firestorm.
So what should you do if this happens to you this year? Join us as reputational experts Porter Novelli examine five brands that have recently been ‘cancelled’ to understand how long a cancellation lasts and what it takes to get back in the good graces of public opinion.