Creative Creative Works Ads of the Week

Best Ads of the Week: Lego’s 3D billboard extravaganza and Apple’s dinosaur artwork


By Amy Houston, Senior Reporter

May 24, 2023 | 6 min read

There’s also a Hertz ad starring quarterback legend Tom Brady and a gargling choir that thirstily performs a unique rendition of an Alicia Keys song.

Lego - Dreamz - 01

Dreams spring to life in Lego’s campaign / Lego

Every week, The Drum picks the top global campaigns from our creativity section.

This week, dreams spring to life in Lego’s global 3D billboard extravaganza, Heineken fueled a rugby rivalry with an ad that could be read from 30,000ft and Apple unveiled mammoth dinosaur artworks to promote its David Attenborough show.

Lego: Dreamzzz by Our Lego Agency

Lego introduced a whole host of fantastical characters with anamorphic billboards at London’s Piccadilly Circus, New York’s Times Square and Shinjuku, Tokyo to push its new TV show.

Heineken: Love Rivarly by Publicis Ireland

Heineken helped a Leinster superfan tease La Rochelle’s head coach Ronan O’Gara (or ROG as he’s known locally) with a sneaky message.

Apple: Prehistoric Planet by David Popa

Natural artist David Popa worked alongside Apple TV+ to create a series of gigantic images of three iconic dinosaurs, the Tyrannosaurus rex, Triceratops and Hatzegopteryx.

Hertz: Let’s Go by Shadow Lion, FKQ and Blue Memo

American football legend Tom Brady leaned into his reflective side in a series of ads for Hertz. Each spot adopts the tone of a daytime talk show with Nigerian-American actress Yvonne Orji as the host.

Robinsons: Get Thirsty by Saatchi & Saatchi

Squash brand Robinsons unveiled a joyful ad campaign that puts warbling choristers front and center.

Beats by Dre: Level Up

Cardi B is the latest celebrity to feature in a Beats by Dre ad. In this colorful spot, the social media sensation brings the buds to life in three separate scenes.

British Heart Foundation: This Is Science by Saatchi & Saatchi

This poignant ad sees the inner workings of a woman called Libi’s heart, recalling pivotal moments from her life.

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Fenell: Behind Closed Doors by 10 Days

This spot exposes how company decisions are made on topics like plastic pollution and lobbying activities – which can often result in huge environmental and societal impacts.

Stella Artois: Let’s Do Dinner by Anomaly

Ever wanted to ask Matt Damon about his time filming the Bourne franchise, or Ludacris about the writing process behind his seminal 2001 single, Move Bitch over dinner? A new sweepstake from Stella Artois grants viewers that wish.

Lovesac: We’ve Been Rewriting the Rules of Comfort

Celebrating 25 years since its inception, the furniture brand has teamed up with A-list celebrities, hosting a New York City pop-up featuring a Travis Barker performance, debuting crystal-embellished bean bags and launching a new podcast.

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Creative Creative Works Ads of the Week

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