Rapper Cardi B stars in vibrant Beats by Dre ad
The spot focuses on the benefits of the Beats Studio Buds+ as the New York native sings her hit song Up.
Cardi B is the latest celebrity to feature in a Beats by Dre ad. In the colorful spot, the social media sensation brings the buds to life in three separate scenes. The first sees the rapper show a call while using the earphones, the next sees her shopping at a convenience store as her music plays clearly in the background and the last take sees Cardi in the studio surrounded by a wall of speakers.
“As our fastest-selling product ever since its launch, Beats Studio Buds are beloved earphones for so many people around the world and we’re thrilled to be taking them to the next level,” said Oliver Schusser, vice president of Beats and Apple Music.
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“With beautiful new colors to choose from and vast improvements to Active Noise Cancellation, Transparency, call performance and battery life, Beats Studio Buds + deliver an unmatched combination of fashion and function for both iOS and Android consumers.”
The Bodak Yellow singer is no stranger to starring in commercials. During this year’s Super Bowl,3 she fronted a McDonald’s ad campaign alongside husband and fellow musician Offset.
Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.