US Ad of the Day: Stella Artois invites fans to an exclusive dinner party with superstars
A new spot called ‘Let’s do dinner’ promises fans a chance to attend ‘The World’s Most Fascinating Dinner’ party with Matt Damon, Zoe Saldaña, Jeremy Allen White and Ludacris.
Ever wanted to ask Matt Damon about his time filming the Bourne franchise, or Ludacris about the writing process behind his seminal 2001 single, Move Bitch over dinner? A new sweepstakes from Stella Artois might grant you your wish.
Today, Anheuser-Busch’s Belgian lager released a star-studded TV commercial called ‘Let’s do dinner.’ In the ad, Matt Damon, Zoe Saldaña, Jeremy Allen White and Ludacris toast Stellas and invite fans to join them at ‘The World’s Most Fascinating Dinner,’ which will occur on Thursday, September 21 in New York City. The effort also supports Water.org, a charity co-founded by Damon dedicated to solving the global water crisis.
For a chance to win a seat at The World’s Most Fascinating Dinner, consumers must reside in the US and be at least 21 years of age. Free entry begins today at www.stellaartois.com/letsdodinner. On September 4, 15 grand prize winners will be announced. Each will receive travel and accommodation for two, along with two seats to. Alongside the Grand Prize winners, Stella is giving fans chances to win instant prizes like Stella merchandise and $25 Uber Eats gift cards.
According to Stella Artois officials, ‘Let’s do dinner’ represents one of the brand’s most fully-integrated campaigns in the past five years. It also builds on its mission to encourage consumers to pair Stella with good food and good conversation (like ‘Table drop, which launched in late March).
“We are thrilled to dive into this next step in Stella’s journey, reinforcing the brand’s role in driving authentic connection and conversation around meals,” said Stella Artois’ vice-president of marketing Marcela Garcia in a statement. “Stella wants to make dinner an occasion to look forward to again and pour life back into the table. We are excited to invite consumers to win a seat at an epic, one-of-a-kind experience at the World’s Most Fascinating Dinner, bringing together some of the biggest global icons to underscore the importance of connection around the table.”
The spot, developed in partnership with creative agency Anomaly, will run across television from Memorial Day to Labor Day across the US.
Production: Arts & Sciences
Casting: Grande Morris Casting
Celeb handling agency: Synergy
Editorial: School Editing
Color: Alter Ego
VFX: Fort York VFX
Audio: Grayson Music Group