Ad of the Day: Tom Brady gets a little emotional in this fictional talkshow for Hertz
Actor Yvonne Orji interviews the quarterback in a series of shorts for the car rental company.
American football legend Tom Brady is leaning into his reflective side in a series of ads for Hertz. Each spot adopts the tone of a daytime talk show with Nigerian-American actress Yvonne Orji as the host.
In one commercial, the five-time Super Bowl MVP contemplates that “every time I ran on the field, I would yell, ‘let's go’ but where was I really going?”
The former New England Patriots star has featured in three rounds of the brand’s ‘Hertz: Let’s Go’ campaigns, working with the company since 2021.
“The ‘Hertz. Let’s Go!’ campaign has effectively shined a spotlight on our fast and seamless service, and innovative vehicle offerings, including our EV rentals,” said Wayne Davis, chief marketing officer at Hertz.
“Tom Brady has been such an authentic and enthusiastic partner for Hertz and this campaign, that we mutually decided to extend our partnership through 2024. We can’t wait for people to engage with the next phase of the campaign as Tom and Yvonne bring their talent and humor to showcase the many elements that make renting from Hertz a great way to travel and create memories.”
With a big focus on social media platforms like TikTok, the ads will also run on premium streaming networks like Hulu, Disney+, Max, Peacock and Warner Bros. Discovery, with audio ads featuring on Pandora.
“I appreciate my close collaboration with Hertz because it truly is so natural and authentic to me,” added Brady. “There is such a true connection to ‘Let’s Go’ as it relates to travel and the desire to have a seamless experience which Hertz always provides. Being an EV driver, I also love that more people across the country will have the opportunity to experience Hertz’s EV rental fleet. I’ve been driving one for a long time and seeing Hertz continue to invest in them is amazing.”
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Agency: Shadow Lion, FKQ and Blue Memo
Production: Shadow Lion and FKQ