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Ads of the Week: Dr Dre cosmic headphones and Oreo’s LGBTQ+ allyship

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By Amy Houston | Reporter

April 6, 2022 | 6 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

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Beats by Dre collaborated with Kerwin Frost for a space-age version of the Beats Studio3 Wireless Headphones / Beats by Dre

This week, Beats by Dre teamed up with fashion icon and DJ Kerwin Frost for a space-age ad, Oreo continued its support of the LGBTQ+ community by positioning itself as a ‘lifelong ally’ and a French non-profit introduced the first person experiencing homelessness in the metaverse.

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Beats By Dr Dre: Welcome to Kerwin Frost’s Wonderful World by Beats By Dr Dre

Beats by Dre collaborated with Kerwin Frost for a space-age version of the Beats Studio3 Wireless Headphones aptly called the ‘Cosmophones.’ The hero film featured musical legends Thundercat and Eddie Chacon.

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Oreo: The Note by Alice Wu

Oreo continued its support of the LGBTQ+ community by positioning itself as a ‘lifelong ally’ and encouraging others to do the same in a touching film by famed indie director Alice Wu.

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Entourage: Will by TBWA\Paris

To make the point that we can’t retreat fully into the metaverse to avoid real-world issues, the French not-for-profit Entourage created ‘Will’ – the first person in the space to be experiencing homelessness.

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Lumo: Flight Shame by Mother

In its first ad since winning the account, creative agency Mother highlighted travel company Lumo’s sustainability efforts.

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Adidas: Runner321 by FCB Canada

Adidas leaned on its sponsorship of the Boston Marathon to ensure neurodivergent athletes get their place at the race.

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Samsung: Way Out by Leo Burnett

Samsung adopted a down-to-earth vibe for its latest campaign, shunning the glitzy product-centric approach that defines electronics marketing in favor of an urban tone.

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Coca-Cola: World Without Waste by Mackinnon & Saunders

Coca-Cola unveiled a new campaign to promote plastic recycling, made in partnership with Bill Nye and Fantastic Mr Fox animators Mackinnon & Saunders.

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Folx Health: Say Gay by Folx Health

In honor of Trans Day of Visibility, Folx Health, the first digitally-native queer and trans telehealth provider, will be launching billboards across the country near state capitols where anti-LGBTQ+ legislation has been recently put in place.

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Channel 4: Derry Girls by Channel 4

Derry Girls out of home

Channel 4’s in-house marketing team has partnered with Smash Hits to promote the coming season of Derry Girls. The time-appropriate tie-up taps into nostalgia using a magazine the teens would have likely revered.

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Tesco: Together this Ramadan by BBH London

Throughout April, Tesco will be marking Ramadan with an out-of-home (OOH) campaign centered on Iftar, the evening meal that signals the end of daily fasting.

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