Work & Wellbeing Brand Purpose Diversity & Inclusion

Folx Health runs ‘Say Gay’ billboards in states with anti-LGBTQ+ legislation


By Ellen Ormesher | Senior Reporter

March 31, 2022 | 3 min read

To mark Trans Day of Visibility on March 31, US-based LGBTQ+ healthcare provider Folx Health has revealed a series of bold billboards in states where anti-LGBTQ+ legislation has been recently put in place.

The billboards will appear near state capitols that are currently enforcing anti-LGBTQ+ legislation / Image via Folx

From Florida’s ‘Don’t Say Gay’ bill prohibiting teachers from giving sexual orientation lessons to Texas’s bill claiming gender-affirming care for children amounts to “child abuse,” the campaign is designed to show support for the community and speak out against the opposition.

A series of billboards will read ‘Say Gay’ and ‘Protect Trans Youth’ to increase visibility and display solidarity.

Folx Health is the first digitally-native queer and trans telehealth provider, which previously made waves online for its billboard campaign that read ‘Trans Lives are Precious’ placed outside the former President Trump’s estate of Mar-a-Lago.

Folx Health billboard

The brand says that like all major medical organizations, it “supports gender-affirming care for trans and gender-diverse youth and knows the importance of empowering families to seek care and support their children.”

“Calling medical care for trans and nonbinary youth a form of child abuse is not only medically inaccurate, given that these treatments are evidence-based and safe, but incredibly dangerous,” it said. “We, at Folx, know that gender-affirming medical care can be life-saving, and delaying such treatment will only bring about additional harm to these children and their families. Parents and guardians who support their children in accessing care should be applauded, not criminalized.”

To show its ongoing support of access to gender-affirming care in Texas, Folx has also provided all of its employees with funds to be donated to a local organization of their choice.

Speaking on the campaign, Folx chief creative officer Rocco Kayiatos added: “Supporting and protecting kids should not be political – it’s deeply personal. Unconditional love for one’s child is none of lawmakers’ business. Folx Health stands by and honors the courage of families that prioritize the love and care of their children. Healthcare is a human right. We stand with trans and LGBQ kids across the nation.”

In a recent interview with The Drum, Kayiatos discussed how his own identity as a trans man informs his work.

Folx Health: Say Gay

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