Tesco: Together this Ramadan by BBH London

Throughout April, Tesco will be marking Ramadan with an out-of-home (OOH) campaign centred on Iftar, the evening meal that signals the end of daily fasting.

Despite over 3 million of Tesco’s customers celebrating Ramadan every year, this is the first time the supermarket has highlighted the month in such a way and is part of a commitment to inclusivity in its marketing.

Created in partnership with BBH, the digital billboards show empty plates filling up with food as the sun sets. The slogan reads ‘Together this Ramadan‘, while below is the line: ‘In honor of everyone fasting, these plates only fill up as the sun goes down‘.