Deep Dive podcast: marketing and the metaverse
As part of The Drum’s Metaverse Deep Dive, senior reporter Chris Sutcliffe asks three guests what the future of marketing in virtual spaces will look like.
From the earliest gaming iterations of the metaverse, brands have always had a place in virtual spaces. Now, though, with the rise of the blockchain and consumer technology improvements, an interoperable and persistent virtual world lies on the horizon. But what do we need to do to ensure that the promise and potential of the metaverse is not adulterated and diluted, and that creators and users buy into web3.0 in a way that benefits the entire ecosystem?
In this episode of The Drum Network podcast we are joined by chief product officer of Digitas UK Rafe Blandford, president and CEO of Invnt Group Scott Cullather, and PMG client strategy lead Ting Zheng.
The Drum Network Podcast is available on Spotify, Google Play, iTunes and your favourite podcast app. Subscribe for biweekly episodes looking at the largest issues of the day around marketing, creativity and technology.