In order to find the world's top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the Global Marketer of the Year award.
In this video, nominee Marc Pritchard, chief brand officer at Procter & Gamble, talks about how he is "setting P&G people free to do great things" and how it's working with its many adveritisng agency partnters.
You can also read The Drum's interview with Pritchard where he reflects on the “brand-building 2020” project it embarked on over a decade ago.
“Looking back on that, it was very clear that was too early because the technology really wasn't there at that point,” he says. “But at least the vision was there, and it gave us a North star to where we're now at, which is reinventing brand-building from the mass marketing of the past to one-to-one brand building on a mass scale using data and digital technology.”
You have until the 31 January to vote for Pritchard and the other nominees on the WFA website.