Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
31 Mar 09:00 GMT / 05:00 EST

How is Pizza Hut leveraging tech to enhance customer experience?

FEATURING
Sonoo Singh
Associate Editor at The Drum
Beverley D'Cruz
Chief Marketing Officer at Pizza Hut, UK & Europe

Watch: WFA Global Marketer of the Year nominee Marc Pritchard

In order to find the world's top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the Global Marketer of the Year award.

In this video, nominee Marc Pritchard, chief brand officer at Procter & Gamble, talks about how he is "setting P&G people free to do great things" and how it's working with its many adveritisng agency partnters.

You can also read The Drum's interview with Pritchard where he reflects on the “brand-building 2020” project it embarked on over a decade ago.

“Looking back on that, it was very clear that was too early because the technology really wasn't there at that point,” he says. “But at least the vision was there, and it gave us a North star to where we're now at, which is reinventing brand-building from the mass marketing of the past to one-to-one brand building on a mass scale using data and digital technology.”

You have until the 31 January to vote for Pritchard and the other nominees on the WFA website.

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