In order to find the world's top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the Global Marketer of the Year award.
In this video, nominee Richa Goswami, Johnson & Johnson’s global digital lead, talks about why innovation is the healthcare company's "bread and butter" that commands big budgets and how it's working with start-ups in the marketing space.
You can also read The Drum's interview with Goswami where she discussed how she's approached the challenge of understanding what a younger, millennial generation wanted from a traditional brand.
“The ability to understand what that disruption really meant and being able to then go in and create products and services to solve for that, I think was a great opportunity and a great learning," she says.
"We did that across Korea, Japan, China, India, Hong Kong and Singapore, all very diverse markets in Asia. You learn a lot as you work with millennials and I think I've been able to bring that into J&J because when we look at our brands, most of them are targeting the millennial consumer. So even moms, millennial moms are different to maybe the mom that I was, the way you talk to her, the way you connect with her is different."
You have until the 31 January to vote for Goswami and the other nominees on the WFA website.