In order to find the world's top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the Global Marketer of the Year award.
In this video, nominee Cheryl Goh, Grab's chief marketing officer, talks about how she's educating marketers within the so-called 'super app' and how she approaches agency partnerships at the business.
You can also read The Drum's interview with Goh where she discussed why marketers of the future need to be able to hold their ground in a room of economists and technologists.
“Marketers need to really understand financials and in fact, they should even try their hand, at some point, at managing profit and loss (P&L). Looking at the marketing industry, I always wonder why are we not having more marketing leaders lead businesses as CEOs. I feel that's something that could change at Grab,” she explains.
“A lot of our marketing leaders are actually country heads today. So I think, there is a lot of opportunity for marketers to understand business and financials and P&L better, so that they can learn it.”
You have until the 31 January to vote for Goh and the other nominees on the WFA website.