Watch: WFA Global Marketer of the Year nominee Cheryl Goh

You can also read The Drum's interview with Goh where she discussed why marketers of the future need to be able to hold their ground in a room of economists and technologists.

“Marketers need to really understand financials and in fact, they should even try their hand, at some point, at managing profit and loss (P&L). Looking at the marketing industry, I always wonder why are we not having more marketing leaders lead businesses as CEOs. I feel that's something that could change at Grab,” she explains.

“A lot of our marketing leaders are actually country heads today. So I think, there is a lot of opportunity for marketers to understand business and financials and P&L better, so that they can learn it.”

You have until the 31 January to vote for Goh and the other nominees on the WFA website.