Business on the move including Le Creuset, Clear Channel, Re/Max, AirAsia, The Sun, and Deliveroo

By Imogen Watson, Senior reporter

January 9, 2020 | 5 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

This week includes moves from Le Creuset, Clear Channel, Costa Coffee, Re/Max, AirAsia, The Sun and Deliveroo.

EMEA wins

Le Creuset has appointed R/GA to handle its digital transformation, ecommerce strategy and experience.

Clear Channel has won the Hammerson shopping centre account, managing a portfolio of 223 full-motion digital advertising screens across 12 locations.

Costa Coffee has moved its media account over to MediaCom after 10 years with Zenith.

MadeByShape has landed the digital redesign contract for Property Alliance Group to create a new online presence for the group.

Real Madrid C.F. has announced an exclusive partnership with IMG to commercialise the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.

Weetabix has appointed Frank as its lead social media agency for the UK, including work for Weetabix and Weetabix On the Go.

Digitas UK has been appointed as digital services partner to E.ON following a competitive pitch and will help the utilities company bring its renewable energy strategy to life throughout 2020.

The Royal Mint has appointed McCann Bristol for a two-year contract to help shape the historic brand’s future.

This week's acquisitions

Consultancy Ebiquity has acquired media monitoring and optimisation specialist Digital Decisions for an initial outlay of €0.7m.
Video ad platform Unruly is to part ways from Murdoch’s News Corp via a sale to Tremor, according to reports.
Cadent is preparing for a future of multi-screen TV watching by acquiring 4Info, a company that helps advertisers identify and connect users across their devices.
Social Chain has acquired five companies, including KoRO, Solidman, Urbanara, Conteam:below and drtc.agency.
Atlanta-based advertising agency Fitzgerald & Co has come full circle after being sold back to its founder and chairman Dave Fitzgerald for an undisclosed sum.

APAC wins

Wunderman Thompson South Asia has won the creative mandate for AirAsia.

Americas wins

The online estate marketplace, Zillow, has named Fig as its lead creative agency.

Re/Max has awards its media account to Tombras.

Launches

The Sun is seeking to emulate its British success by taking its distinctive brand of tabloid journalism over the pond with the launch of a dedicated US website.

Deliveroo has expanded its Edinburgh-based tech hub, with 70 high-skilled jobs and a major flagship HQ in 2020.

Mergers

S4 Capital has announced its intention to expand its presence across eight new locations with the merging of integrated digital agency Circus Marketing which will see it add the Americas and a new office in Spain to its reach.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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