Commencing the role in December Almond will act as executive director of fundraising and marketing, a role vacated by his predecessor Ed Aspel this month after nine years with the business.
Almond will be tasked with taking command of the charity’s brand, marketing and mass fundraising teams while overseeing ongoing campaigns such as Race for Life and Stand up to Cancer. Critically the role also demands a focus on cementing long-term relationships with volunteers and donors as well as devising fresh fundraising ideas.
Commenting on his new role, the marketer said: “Fundraising underpins everything the charity achieves, and it will be a huge privilege to head up one of the most successful teams in the sector.
"The charity is very close to my heart, and I’m looking forward to working with so many inspiring people who are equally passionate about the cause.”
Almond is best known for his work as time spent as chief marketing officer at the BBC, over a six year period he co-led the myBBC data initiative and founded the network's in-house agency, BBC Creative.