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myBBC app to offer viewers personalised content

The BBC is seeking to boost consumption of its output with the launch of its personalised myBBC service this autumn, an app which will tailor content to the preferences of the individual logging in.

Designed to help combat perceptions that the broadcaster is losing relevance in the digital age as set against the likes of Netflix, the initiative will funnel tailored news, sports results and traffic alerts across both desktop and mobile devices.

Forming part of the organisations efforts to bolster engagement with its audience the initiative will also enable greater feedback for people to register their satisfaction (or dissatisfaction) with what they are seeing.

Whilst this will necessitate logging some data from users for the service to function the BBC insists it will place strict limits on what can and cannot be recorded, promising to keep data secure and not disseminate it to third parties.

In the meantime the BBC has begun implementing some aspects of the new policy already with the BBC News app incorporating a myNews section.

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