BBC Creative bolsters creative team nabbing W+K's Helen Rhodes as deputy ECD

BBC Creative hires Helen Rhodes as deputy executive creative director

The BBC has nabbed another agency creative to join its in-house creative agency, BBC Creative. Hailing from Wieden+Kennedy Portland, Helen Rhodes will take on the newly-created role of deputy executive creative director.

When she arrives at BBC Creative, she will support Laurent Simon, the creative agency's executive creative director. He was been leading the creative alone since his partner of 14 years, Aidan McClure, left to join Wonderhood Studios in 2018 – the startup David Abraham founded after he left his role as chief exec of Channel 4.

Rhodes is currently creative director at Wieden+Kennedy Portland – a role she has held since 2013. During this time, she worked on a number of top clients accounts, including Samsung, KFC and the Department of Health.

Prior to that, she worked at the Mullenlowe Group as creative director, a role she only took for a year. She joined the agency from Dare.

Her appointment follows Becca Pottinger, who joined BBC Creative earlier this year, taking on the role as creative director. She moved across from Droga5 New York where she was senior creative for two years.

Simon said of the appointment: "I'm extremely thrilled to have Helen join our team, as we continue to recruit some of the best talents in the world.“

“In the past few months, creatives from Silicon Valley, the video game industry and the design world have joined us. Advertising-wise, our last hires are from two of the best agencies in the world: Droga5 NY and W+K Portland.“

“I’m convinced Helen will be great and add a fresh perspective to the leadership team."

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