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Gordon Young
Editor-in-chief at The Drum

BBC marketer Philip Almond departs to set up own consultancy

Philip Almond departs the BBC

BBC’s director of marketing and audiences, Philip Almond, will leave the business in the coming weeks to launch his own consultancy.

The BBC said his £211,000 a year role will not be replaced. Instead, Kerris Bright – who joined the broadcaster as chief customer officer in June from Virgin – will assume responsibility for his teams, which included its license fee units and CRM.

Almond has been at the BBC for six years, having joined from Diageo where he was global brand director for Baileys. On his exit he said he was leaving a “transformed” marketing department.

“For the next stage of my career I will continue to focus on growing brands and people - and will be starting my own consultancy with a focus on marketing, leadership and performance coaching,” he added.

“I remain a true fan of the BBC and will be cheering Kerris and the team on from the sofa as they produce brilliant marketing and new insights for the world’s greatest broadcaster and content provider.”

Ahead of Bright joining the organisation, BBC director general Tony Hall said he wanted efforts to on personalisation within its iPlayer service to “step up” and be more ambitious in this area” as competition heats up between it and the likes of Netflix and Amazon Prime, which spent £150m on producing original British content last year.

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