Following a three-year run as Ocean Spray’s vice president, Clark Reinhard is moving to WellPet as the company’s chief marketing officer, a newly created position.
His duties in this role will focus on growing WellPet’s global brand influence in dental health and raw-infused nutrition. With skills from his former positions in leadership, Reinhard will manage advertising, marketing and public relations for all brands including Wellness, Whimzees, Old Mother Hubbard, Holistic Select, Eagle Pack and Sojos.
Before his stint at Ocean Spray, Reinhard served as the marketing director of Procter & Gamble, where he oversaw CPG brands of home and (human) personal health categories for close to 20 years.
As an independent, family-owned natural pet food company, Reinhard’s expertise in marketing and product innovation spells out a likely opportunity to enhance outreach beyond its Boston base.
"It's no secret that the pet care industry is booming, and at WellPet, we feel that the people behind our brands and their passion for pets have played a pivotal role in that," said Camelle Kent, CEO of WellPet, in a press release. "We've strategically invested in brands that are shaping the pet nutrition category and are putting team members in place uniquely experienced to help them flourish.
“There's no doubt in my mind Clark will do just that for all of our brands at WellPet, and he'll be an extraordinary leader for our marketing team to learn from."
Reinhard added: "I've had the pleasure of working on brands across the human health and nutrition categories for decades, and now I have an opportunity to blend the best of both worlds by applying that experience to the natural pet nutrition and treat categories.
"WellPet's brands are already established leaders in the natural pet space, and I look forward to helping new pet parents across the world to better get to know our brands, one recipe at a time."
Pet parents are going above and beyond for their furry friends, and the industry is expected to stay on a steady incline for the next half decade, increasing to more than $100bn.