VCA: advert-body-1 by Observatory
- Location:
Pet care can be pretty serious at times. It can also be seriously funny. That’s why VCA, a leading provider of pet healthcare services, and creative agency Observatory created 'Pet Friendly,' a new comedy series directed by Whitney Cummings appearing on Refinery29.
Each episode follows the awkward and heartwarming stories of veterinarian Dr. Sally and the adopted pets and families she cares for in eclectic Los Angeles.
The first episode is about a dog named 'Pepper', whose life begins to spin out of control as he becomes an internet sensation. The second episode, 'Rocky,' is a story about a shaggy canine who bridges the gap between a single dad and his teenage daughter, while the third and final episode, 'Tonya,' tells the tale of a stray cat breathing new life into a stale marriage.
VCA plays a strong role in the communities they serve. They have over 90 US shelter partners that they work with in order to find a loving and safe home for every ownerless pet. In 2018 alone, VCA raised more than $1m and provided over $1m in pre-adoption medical care to animal welfare organizations.
Credits
Client: VCA
Co-Founder: Bob Antin
Co-Founder: Neil Tauber
Co-Founder: Art Antin
VP Social Responsibility and Innovation: Brandon Antin
Director Marketing Operations: Greg Fiore
Brand Marketing Manager: Paige Antin
Consultant: Siena Tauber
Consultant: Elyse Antin
Consultant: Chelsea Antin
Agency: Observatory
Chief Creative Officer: Tony Fur
Creative Director: Joseph Saroufim
Senior Producer: Carly Allen
Senior Art Director: Bianca Pettinicchi
Copywriter: Charlie Long
Designer: Maddie Avjean
Brand Director: Sarah Donze
Senior Brand Executive: Samantha Oto
Production Company: Caviar Content
Director: Whitney Cummings
Editorial Company: Loom
Editorial Company Producer: Terry Huynh
Editor: Jack Price and Daniel Flesher
Music: Kevin Blumenfeld
Sound Mixer / Engineering: Wouter van Herwerden
Audio: Margarita Mix Hollywood