Business on the move including Duracell, Epsilon, Gap and more

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week includes moves from Duracell, Epilson, Gap and more.

This week's acquisitions

  • The $4bn acquisition of data business Epsilon has been completed by Publicis Groupe.
  • WPP has confirmed it is in in “exclusive discussions” with Bain Capital for the sale of its majority stake in Kantar, valued at around $4bn.
  • WPP is preparing to sell its stake in marketing network Chime Communications to help pay down its debt, it has been reported.
  • Digital insights and analytics firm Contentsquare has purchased Israel's Clicktale, a digital experience platform which serves clients such as RBS, Dell and T-Mobile.

Global wins

Duracell has appointed Jellyfish as its programmatic partner to implement campaigns across Europe, South Africa and Asia with the remit to set up 'Duracell’s Powered Marketplace'.

EMEA wins

Medialab Group has been appointed as the new media agency for charity Guide Dogs. It will work with Guide Dogs across all strategic planning, media investment and innovation across fundraising and brand activity going forward.

AI and data-driven marketing agency Artefact UK has been appointed as content agency for new superfood drink Chaga Life.

Children’s furniture and equipment brand Stokke has appointed Rooster to deliver an integrated PR, social media and influencer programme in the UK.

Ad agency 1000heads has secured an investment of more than £30m from private equity firm Phoenix Equity Partners.

APAC wins

Dentsu Aegis Network has launched iProspect in Vietnam through its acquisition of Ambient Digital. Dentsu will rename Ambient as iProspect Vietnam and combine Ambient’s programmatic ad-tech platforms, digital creative production and social management with iProspect’s performance and search capabilities.

Chimp&z Inc, a digital-first communications agency headquartered in Mumbai, is set to be one of India’s first Taboola certified agencies.

Americas wins

Gap has named NYC-based Johannes Leonardo as its creative agency. This is the company's first agency-of-record since 2012.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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