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Rooster PR Marketing

Children’s furniture brand Stokke appoints Rooster to deliver integrated campaign


By Michael Feeley, Founder and chief exec

June 28, 2019 | 3 min read

Children’s furniture and equipment brand, Stokke®, has appointed Rooster to deliver an integrated PR, social media and influencer programme in the UK. Initial activity is focused on building media & consumer awareness of the Stokke brand, heritage, products, and their benefits.

Stokke offers a complete package for new parents, covering all highchair, transport, baby carrier, home textiles and nursery needs. Rooster will seek to secure brand share of voice in mainstream media while strengthening Stokke’s already solid relationships with parenting and baby media through a combination of product placement, storytelling and thought leadership.

Positioning Stokke as the authority on all things family & child related and as champion of family & parenting related issues and causes, the PR campaign will be complemented by Rooster’s social media and influencer outreach programme, along with the leveraging of events and ambassadorships to amplify Stokke® messaging among consumer audiences.

Calum MacGregor, Stokke sales director North-West Europe, said: “I have been incredibly impressed by Rooster’s enthusiasm and clear understanding of our brand, ethos and communications needs from the outset. The streamlined, creative and strategic approach to the pitch process gave me confidence that Rooster would deliver results. So much so, that having started out with a pure PR brief, we have ended up also handing over all social media responsibilities to the Rooster team for a more joined-up communications campaign.”

Rooster managing director James Brooke commented: “With a range of practical, stylish and quality products that truly promote the all-important child-parent bond, we’re excited to be a part of the Stokke® journey of nurturing the wellbeing of children in the UK & Ireland.

“The consumer team was genuinely thrilled by the prospect of working with another premium Scandi brand. Now quite the experts on Scandi culture, they are fully engaged with the wholesomeness of Scandi living and are looking forward to educating British & Irish families and parents-to-be on the benefits of closeness and connection.”

Led by associate director Julie Aguilera, Norwegian brand Stokke® sits among Rooster’s growing portfolio of consumer & lifestyle clients and is the team’s third Scandinavian-born brand alongside Tempur (Denmark) and Contura (Sweden).

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