Duracell appoints Jellyfish as programmatic partner to set up brand marketplace

Duracell has appointed Jellyfish as its programmatic partner to implement campaigns across Europe, South Africa and Asia with the remit to set up 'Duracell’s Powered Marketplace'.

The project will be to set up a trusted marketplace that aims to drive brand safety, cost efficiencies and meet campaign quality targets.

Jon Ones, global online marketing leader at Duracell, said: “We were really impressed by Jellyfish’s capabilities throughout the pitch process. The team understood our business needs and desire to deliver a consistent solution at scale. We’re looking forward to taking our programmatic media efforts to the next level.”

Gawain Owen, digital strategy director at Jellyfish, added: “Duracell was looking to take a completely fresh approach with their programmatic business and to create a real step-change. From the very beginning, we felt that we’d be a great fit for the brand and look forward to partnering with them on the next stage of their programmatic journey.”

Jellyfish is a digital partner to brands including Uber, Ebay, Disney, Spotify, Nestlé, Ford, Aviva and Asos, in either the consultancy, agency, training or technology partner space.