Business on the move including L'Oreal, Ferrero, Mitsubishi, Groupon, and more.

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Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week includes moves from L'Oreal, Ferrero, Mitsubishi, Groupon, and more.

This week's acquisition

EMEA wins

L’Oreal’s £106m media business for the UK and Ireland is to stay with WPP in a newly formed ‘Beauty Tech Lab’, which will be staffed by both the client and agency.

National Citizen Service has appointed MediaCom as its media planning partner.

Virgin Experience Days has appointed Atomic London as its creative lead. Creativebrief Creativebrief managed the process.

Skoda UKhas reappointed ITG to drive its extended local marketing programme across its network of 131 dealerships.

Epiphany has been chosen by JetKids to oversee both their UK and international paid social activity across Facebook and Instagram.

Running Total Media has been awarded the media account for LTE Group.

APAC wins

The online marketplace Groupon has awarded its EMEA and Asia-Pacific media planning and buying account to Initiative.

Extending its relationship with automotive group Cycle & Carriage, Havas Group Singapore has bagged the Mitsubishi account.

Dentsu Impact has won the communications mandate for Editorji.

Americas wins

Ferrero USA has named Terri & Sandy as the US creative agency of record for Nutella, an account previously held by Omnicom’s Merkley + Partners.

Parliament has been selected by WYLD Edibles as its strategic branding and marketing agency.


The betting company William Hill has put its UK ad account up for review.

After rebranding as WW last year, Weight Watchers is reviewing its media planning and buying account.

Dreams has put its media planning and buying up for review. Publicis'Starcom has not said whether it will repitch.


72andSunny has launched a performance-driven creator platform called Sundae Collective.

WPP will create a new world-class campus for its brands in Düsseldorf, the latest in a series of European investments.

Los Angeles-based production agency Summerjax is opening a new office in Columbus, Ohio.

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