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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Unilever acquires luxury skin-care brand Tatcha

Unilever blooms with algae-derived skin care acquisition

Unilever is hoping to blanket the skin-care market with a new suite of algae-derived products following its acquisition of luxury business Tatcha for a reported $500m.

The US brand is best known for its range of creams based on green tea, rice and algae, a niche which Unilever believes help it ride a wave of consumer demand for natural cosmetics.

The industry is currently engaged in an arms race as its biggest players scrabble to snap up promising young brands which hold enormous untapped growth potential and a knack for appealing to younger shoppers keen to keep up with the latest trends.

Unilever has sprung into action after observing a dip in sales growth at its mainstream brands such as Dove soap and Ben & Jerry’s ice cream, convincing new chief executive officer Alan Jope to broaden the firms horizons.

Other recent acquisitions include the purchase of two oral care brands from Procter & Gamble (P&G) to augment its own pharmacy line.

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