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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Business on the move including Diageo, Pantone, Mini, Unilever and more

Business on the move is a weekly column. Email if you want to be included.

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week includes moves from Diageo, Pantone, Mini, Unilever, William Hill and others.

This week's acquisition

Global wins

Diageo's Ketel One Vodka has named Fig its global agency of record.

Pantone has appointed Huge as global communications agency of record.

EMEA wins

London agency 20ten Creative has been appointed by Bicto provide both innovative and creative design ideas.

William Hill's media planning and buying account has gone to Wavemaker, after the betting company called a review after seven years with Vizeum.

Yorkshire Building Society has appointed Mindshare to its UK media planning and buying business.

Battersea Dogs & Cats Home has awarded its creative business to FCB Inferno.

Lewis has been selected by Targus to drive its communications programme in the UK and France, in addition to the existing campaign in the Netherlands.

Movember has appointed Matta as its creative agency.

ForwardPMX has been appointed to handle all global paid search and social activity for global footwear brand FitFlop.

Big Society Capital has appointed AML Group to drive social investing.

H+K has retained the British Olympic Association for the Tokyo 2020 Olympic Games.

APAC wins

Manchester City Football Club has entered into a multi-year partnership with Chinese liquor brand JNC.

Americas wins

Unilever’sSeventh Generation will move its creative account to Opinionated next year. Its incumbent 72andSunny will continue on a project basis until it takes over.

Smith Brothers Agency has won the DiBella’s Subs account.

Tourism Santa Fe has named Vladimir Jones as its advertising agency of record.

Marc USA has been selected by Beltone to create a new branding campaign.


Mini is searching for an agency to work on its global advertising account.

The National Rifle Association's long-term advertising and PR firm, Ackerman McQueen, has ended its relationship amid a legal battle.


Hill+Knowlton Strategies has merged its Malaysia office with local PR outfit Lumos PR.


The PR consultancy Muckle Media is launching Relative PR, a PR and communications company.

Dentsu Inc in Tokyo has launched a new business unit - Dentsu China Xover Center.

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