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20ten Creative wins pen brand Bic as new client

BIC confirm 20Ten Creative as their new ad agency.

London agency 20ten Creative has been appointed by the iconic brand Bic.

The brief from the stationery company was to provide both innovative and creative design ideas, as well as the production capability to produce high quality point of sale outputs.

Alan Nuttall, director and co-founder of 20ten Creative says: “BIC's long history in producing high quality, simple, inventive and reliable products, makes this a Global Brand that UK households already know and trust. BIC’s lighters, shavers and stationery – including pens like the BIC Cristal Ballpoint Pen – are everywhere”.

Jo Hollins, head of marketing & category management at BIC UK & Ireland, adds: “We chose 20Ten because not only did they have an exhaustive design and thinking process resulting in high quality designs and displays, but also because we felt our teams had a great fit together. 20Ten immediately made us confident we could trust them to take any pain away from the creative perspective – a quality we always look for in our agencies.

"We look forward to a long and fruitful relationship working together – kicking off with our core Back-to-School Stationery season this summer.”

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