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Business on the move including Playmobil, Co-op, Lidl, Guinness, and more

Playmobil has appointed Azure Media

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week's acquisitions

The Marketing Group, which earlier this year rebranded to RYVL, has confirmed its intent to acquire Blockchain Nordic for €4.8m.

Cognizant has acquired Mustache the Brooklyn creative content agency.

Americas wins

FIG and Horizon Media have collectively been named the agency of record for Benjamin Moore & Co.

The First Amendment Museum has engaged digital and direct advertising agency IPNY, to assist in launching its first national campaign. The campaign will reinforce and strengthen First Amendment Museum’s mission of “Inspiring citizens to live their First Amendment freedoms”.

EMEA wins

Lidl has appointed Karmarama as its lead creative agency, tasking the Accenture-owned shop with creating a fresh long-term brand strategy "that will be brought to life across the customer experience in the UK".

Lucky Generals has been named lead agency on Co-op’s £50m creative account, which consolidates the advertising business across the retailer’s food, healthcare, insurance and Funeralcare brands.

Tour operator Newmarket Holidays has appointed Guerillascope as its new cross-platform media planning and buying partner.

Don't Panic has been appointed as The Wildlife's Trusts' agency of record. It has been briefed to create a nationwide campaign delivering strategy, overarching campaign concept, creative executions, production, distribution and media buys.

Price-comparison site GoCompare has handed its media planning and buying duties to Hearts & Science, as it moves towards a more data-led marketing approach.

Goodstuff Communications has been named the Automobile Association's (AA) media agency of record, closing its second media review in as many years.

Guinness is to become the new title sponsor of the Six Nations Championship. The brewer will replace NatWest, which took on a one-year agreement for 2018 following the termination of a 14-year sponsorship by parent Royal Bank of Scotland (RBS).

Toy brand Playmobil has appointed Azure Media, Havas Group Media’s specialist media agency focused on child and parent markets, to handle its £7m UK and Ireland media planning and buying business.

Following a three-way competitive pitch, Jungle Creations has appointed W Enterprise. Also joining the agency’s roster is Floom, the digital marketplace that connects independent florists with customers across the world.

DeVries Global has been appointed to handle PR for skincare and fragrance brand Philosophy, which sits in parent company Coty’s luxury brands division.

Recently acquired by Sports Direct's Mike Ashley, the House of Fraser has chosen Who Wot Why as its agency.

Spar, has appointed We Are Social as its UK social media agency. We Are Social will manage the social brand strategy and content development for Spar in the UK

Apac wins

Australian baby goods retailer Baby Bunting has appointed J. Walter Thompson Melbourne and its in-house creative partners from Girl, to be its lead creative agency.


Diageo has launched a global creative review for the Johnnie Walker scotch brand. Having worked with 72andSunny since 2013, Smirnoff vodka is also in review.


Visa has bolstered its football portfolio by partnering with the Union of European Football Associations’ (UEFA) Women’s Football Competitions and the Confederation of African Football (CAF) Total Africa Cup of Nations tournament.

The Ellen DeGeneres Show and Spotify have teamed for a long-term, reciprocal content partnership deal.

Birmingham-based public relations agency, Story Comms, has unveiled a new brand identity.

Up There, Everywhere, has launched into the UK market, with a newly opened creative space in White City, London.

Avis Car Rental and Mercedes-Benz are joining forces to showcase some of Europe’s most iconic driving routes.

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