Visa expands global football portfolio via partnerships with UEFA and CAF
Visa has bolstered its football portfolio by partnering with the Union of European Football Associations’ (UEFA) Women’s Football Competitions and the Confederation of African Football (CAF) Total Africa Cup of Nations tournament.
Visa expands global football portfolio with partnerships with UEFA and CAF / Visa
According to a statement, Visa aims to strategically position itself at the center of football and these events will further exemplify the unique experiences to fans across the globe.
Visa will collaborate with UEFA for the 2021 Women’s European Championships in the United Kingdom and the annual Women’s Champions League beginning in 2019.
Meanwhile, as sponsor of CAF, Visa will be the payment service provider at all the venues and will be the official partner of the player escort program.
Also, from December 10, Visa cardholders will have access to an exclusive presale for FIFA Women’s World Cup France 2019 tickets.
Visa earlier renewed partnership with IOC to bolster payment and retail experience for fans.