Tour operator Newmarket Holidays has appointed Guerillascope as its new cross-platform media planning and buying partner.
Tasked with steering the company’s digitally focused marketing strategy, Guerillascope will be driving the launch of Newmarket’s recently-refreshed website. With the optimisation of return on investment key, the team will harness audience profiling to better position the brand’s communications.
The new look site will be backed by a digital campaign and multi-channel marketing drive in the New Year. The strategy also seeks to enhance the relationships with Newmarket’s established partnerships by fully optimising the digital experience and driving more visits and bookings through the website.
Newmarket Holidays offers customers an extensive range of experiential escorted tours across the world.
David Sharman, commercial director at Newmarket Holidays, said: “Consumer tastes and behaviour are evolving, and we need to ensure we meet their needs. Our partners are also demanding a digital focus and to drive further success in these areas we need to invest. With our new website and digital growth strategy, we need an agency that will work proactively to strike the optimal balance between brand awareness and sales activation. We are looking forward to seeing the campaign take shape”.
Sarah Chappell, sales director at Guerillascope, said: “We are thrilled to have been given the opportunity to guide Newmarket through this new chapter in its story. Being appointed by such an established, well-loved brand is a testament to the ever-growing reputation Guerillascope has as a media agency within the travel and tourism industry.”
Guerillascope works with clients including Protect Your Bubble, Amigo Loans, Watchfinder, Teletext Holidays, Calypso Sun Care and NextBase.