Luxury paint brand Paint and Paper Library has appointed Manchester-based digital agency CTI Digital to manage website its SEO, PPC and ongoing digital marketing.
The appointment of CTI Digital follows The Little Greene Paint Company's acquisition of The Paint and Paper Library. The agency will be tasked with helping the Paint and Paper Library to expanding their reach from their London-based position to a larger market.
CTI Digital's marketing director James Wilkinson said: “We are excited to begin working with Paint & Paper Library across their SEO and PPC as well as ongoing improvements to their website. We see huge potential for growth in this market and the quality of their paints and wallpapers are undeniable.”
Marketing director at Paint & Paper Library, Ruth Mottershead added: “CTI have been working closely with us, improving our digital footprint for the Little Greene Paint Company and we have been impressed with our results to date; therefore, they were perfectly aligned to take over the management of Paint and Paper Library.”
Founded by interior designer David Oliver, and boasting official RIBA accreditation, Paint and Paper Library provide bespoke luxury paints to prestigious properties worldwide.
CTI Digital, which is part of the Paperhat Group, has offices in Manchester and London providing a full service digital offering for clients including British Council, Pernod Ricard, Merlin Entertainments and the GLA.