Paperhat Group, the creative services marketing consultancy, has acquired CTI Digital in a multi-million pound deal.
The acquisition of the Manchester-based Drupal and Magento specialist, will see the relocation of staff based in London to Paperhat’s Covent Garden headquarters, while Tim Peppiatt, Paperhat Group’s chief executive, Tony Rapacioli, group integration director and David Finch, group managing director will join the CTI Digital board.
Nick Rhind, chief executive of CTI Digital, will continue to run the agency alongside its current management team as well.
Peppiatt said that the deal would enhance the group’s digital capability globally and was part of an “aggressive” acquisition strategy for 2015.
CTI Digital currently employs over 60 members of staff.